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When I learned there was a need for custom tap handles, I persuaded the store leader to invest in a 3D printer. I sculpted and designed a tap handle that incorporated the Market District logo and fit seamlessly within our 18-tap bar. After several rounds of prototyping, I refined the design to handle the hardware requirements and the durability needed for daily use. Later, I reimagined the tap for the launch of Pepsi Nitro, using it to create the illusion of nitrogen-infused cola being poured straight from the keg, an eye-catching display that matched the drink’s bold, innovative spirit.
